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<\/p>\nThese days, the internet is practically bursting at the seams with information and content, especially so when it comes to SEO techniques. So we\u2019ve done a bit of legwork and sorted the wheat from the chaff, finding 40 helpful and informative articles\u00a0about link building and content marketing.<\/p>\n
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Link building is unquestionably\u00a0one of the most important aspects of SEO. Whether you\u2019re a large corporation or a small local business, link building is essential for building your google ranking and getting noticed in the big wild world that is the internet.<\/p>\n
1. \u00a0\u00a0Broken Links on Wikipedia<\/p>\n
Razvan Gavrilas from Cognitive SEO describes the best ways to utilize Wikipedia for your link building strategy.<\/p>\n
2. \u00a0\u00a0Link Building for the Little Guys<\/p>\n
Moz.com\u2019s Matthew Barby gives some excellent advice when it comes to small businesses starting their link building campaign.<\/p>\n
3. \u00a0\u00a05 Easy Link Building Tactics for Small Businesses<\/p>\n
A great article discussing various link building strategies including using images to build links. Written by Jon Ball at\u00a0Search Engine Journal<\/p>\n
4. \u00a0\u00a0Link Building Guide for Small Businesses<\/p>\n
A handy link building guide written by Wojtek Mazur of Elephate. He goes into detail on search terms and ways to build links through niche directories and associations.<\/p>\n
5. \u00a0\u00a0Getting Started with Link Building<\/p>\n
A bit stuck with how to start your link building campaign? The helpful people at Link Now have compiled an easy to read article to assist link building newbies with getting their campaign off the ground.<\/p>\n
6. \u00a0\u00a05 Paid Link Building Tools<\/p>\n
Lee Odden from All Business has outlined 5 handy paid tools that every link builder should consider when improving their outreach. Majestic SEO and Buzzstream are two of the main players when it comes to increasing your link building effectiveness.<\/p>\n
7. \u00a0\u00a0Using Blogs and Forums for Link Building<\/p>\n
The guys at Web 4 Business have produced a short yet concise article detailing some great ways to include blogs and forums into your link building strategy.<\/p>\n
8. \u00a0\u00a0Link Building With Content<\/p>\n
SEO top dogs Neil and Sujan Patel from Quicksprout have written\u00a0a brilliant \u2018advanced guide to SEO\u2019. Produced in the style of an infographic, chapter 7 of the guide includes a visually attractive article explaining how to produce quality content to gain top quality links. I recommend dedicating a bit of time to reading the rest of the guide as Neil is top of the game when it comes to SEO.<\/p>\n
9. \u00a0\u00a0The Monkey\u2019s Guide to Link Building<\/p>\n
The friendly people at White Rapids SEO have written a monkey-friendly post aimed at getting small businesses to understand the importance of link building, local citations and backlink checking.<\/p>\n
10. \u00a0\u00a0Google-Friendly Link Building<\/p>\n
When it comes to link building, google are like the internet \u2018link police\u2019.\u00a0This article written by the Grow Team at We Are Grow highlights important ways to succeed in your link building without getting penalized by the Google link police.<\/p>\n
Citations are essentially mentions of your business name and address on various web pages. They may not be links but Google still recognizes them and attributes them to your company. Citations are a main component of ranking your website in Google and should certainly be considered in your SEO strategy. So here are 10 articles that explain citation building in more detail.<\/p>\n
1. \u00a0\u00a0Why Local Citations are Important<\/p>\n
SEO big shots Moz.com have written a short yet sweet post briefly explaining in a nutshell what a citations are and why they are important. A must read \u00a0to get a feel\u00a0of what citation building is\u00a0all about.<\/p>\n
2. \u00a0\u00a0What is a Local Citation?<\/p>\n
Darren Shaw from Whitespark has a great post about local citations and why they are important when exercising local SEO. Whitespark even have a nifty tool to help you discover where to list your business for better local search rankings.<\/p>\n
3. \u00a0\u00a0Citation Building Strategies<\/p>\n
A great guide chock-a-block with handy tips and help\u00a0from Benjamin at Local Stampede. He differentiates between all the different types of citation and how to achieve them.<\/p>\n
4. \u00a0\u00a0Citations \u2013 The New Link Building<\/p>\n
David from Search Engine Watch\u00a0explains\u00a0about local citations and why it is important to factor in the younger generation into your marketing tactics.<\/p>\n
5. \u00a0\u00a0How to Build High Quality Citations<\/p>\n
Sergiu Draganus goes into detail on how to get quality citations and also where Google\u2019s algorithms stand on listing local businesses in the SERPS. A great post from Geo Ranker.<\/p>\n
6. \u00a0\u00a0Post-Venice Citation Building<\/p>\n
Zach Thompson from top marketing website Marketing Profs has written a great post detailing the strategies for building citations prior to Google\u2019s Venice update.<\/p>\n
7. \u00a0\u00a0Citation Building Tools the Experts Use<\/p>\n
Ashwin Ramesh lists some helpful and useful tools when it comes to taking control of your citation building strategy. Tools include Whitespark and Moz Local to name but a couple.<\/p>\n
8. \u00a0\u00a0A complete guide to local SEO<\/p>\n
Daniel Thompson guest posts on Matthew Woodward\u2019s blog with a super guide on local SEO,\u00a0how to control link volume, and critical on page factors in SEO.<\/p>\n
9. \u00a0\u00a0Ultimate Guide to Building Citations<\/p>\n
Income Bully have written a post hoping to debunk some of the myths and farce surrounding local SEO. It also features a tutorial on local SEO that you can find here:\u00a0Local SEO tutorial<\/p>\n
10. \u00a0\u00a0How to Build Citations<\/p>\n
Last but not least for the citation section \u2013 The wonderful Search Engine People have\u2026 you guessed it. They\u2019ve given us tips about building citations! They\u2019ve been very helpful and categorized the tips into beginner, intermediate and advanced. So choose your skill level and get local SEO\u2019ing!<\/p>\n
Content marketing is a popular buzzword right now, but it\u2019s also a real and powerful way to grow your traffic and gain links. Done right, content marketing is like a cross between SEO and PR. It involves creating great content, building relationships and earning trust.<\/p>\n
1. \u00a0\u00a0Content Marketing Strategy Infographic<\/p>\n
A good looking infographic displaying\u00a0some handy tips and statistics from Michael Gerard at Curata. See what tactics the top content marketers are employing to stay ahead of the pack in today\u2019s \u2018content is king\u2019 world of content marketing.<\/p>\n
2. \u00a0\u00a0Why Content is King in Today\u2019s Marketing<\/p>\n
Sonja Jefferson makes some great points about creating powerful content to sell and grow your business. In the article she explains some top\u00a0strategies to get your content seen and shared. Overall a great post from Marketing Donut.<\/p>\n
3. \u00a0\u00a0Tips for a Better Content Marketing Strategy<\/p>\n
Lets face it, data and statistics aren\u2019t the most attractive forms of content on the web. The blogging team at Spotfire explain how best to display your data in a way that is more visually appealing to your\u00a0audience.<\/p>\n
4. \u00a0\u00a0Is Your Content Marketing Strategy Painful for Prospects?<\/p>\n
Paul Mottram rightly explains that most content is created for the sake of creating content and is clogging up the net. This great post from Text 100 sheds light on thinking long and hard about your strategy and ultimately creating content that is beneficial to readers.<\/p>\n
5. \u00a0\u00a07 Steps to a Content Marketing Strategy<\/p>\n
Content marketing should be at the heart of your digital marketing strategy explains Dave Chaffey. Content marketing can either fuel your SEO efforts or be extremely detrimental to it, so give Dave\u2019s infographic a read and take in the hints and tips.<\/p>\n
6. \u00a0\u00a08 Quick Tips For Maintaining a Long Term Content Marketing Strategy<\/p>\n
Sujan Patel is back with a brilliant article on maintaining your content marketing strategy. Since content marketing is the Kingfish\u00a0in today\u2019s marketing, it makes sense to plan ahead and give some continuity and longevity to your content strategies.<\/p>\n
7. \u00a0\u00a05 Psychological Hacks to Improve Your Content Marketing Strategy<\/p>\n
The single grain team introduce the concept of psychology to content marketing\u2026 And rightly so. Since content marketing has to be appealing to the human brain, basic psychology is required to get an insight into the human impulses and how to plan content and marketing strategies around them. Some of the biggest corporations in the world pour millions into researching this area of marketing.<\/p>\n
8. \u00a0\u00a0Why You Really NEED a Content Marketing Strategy!<\/p>\n
The ESTM blog touch on some great points and statistics on how to raise your business\u2019s credibility and authority through content marketing strategies.<\/p>\n
9. \u00a0\u00a0An SEO Driven Approach to Content Marketing<\/p>\n
We all love a complete guide, and Garrett Moon spares no expense in this rather large post on content marketing. This article makes a good point to associate SEO with content marketing in a way that enlightens and pairs the two together quite effectively.<\/p>\n
10. \u00a0\u00a0Content Marketing Title Generator<\/p>\n
In today\u2019s marketing, post titles appear just as\u00a0important an aspect as the post content itself. This nifty title generator from Portent generates what I would describe as \u2018link bait style\u2019 titles to grab a person\u2019s attention and do you know what\u2026 It does it surprisingly well!<\/p>\n
Link baiting is kind of like content marketing, but perhaps a little more superficial. None the less, a healthy dose of the right type of link bait mixed with a genuine desire to create valuable resources is a powerful recipe for success and links of course!<\/p>\n
1. \u00a0\u00a0Hard Thoughts About SEO and Link Bait<\/p>\n
Tom from Search Engine Land explains various link bait tactics and gaining traffic by designing your bait to go viral from the start.<\/p>\n
2. \u00a0\u00a010 Extraordinary Examples of Effective Link Bait<\/p>\n
Point Blank SEO guest posts on the Moz blog with some great examples of some very successful link bait. Use this as a frame of reference when constructing your own link bait.<\/p>\n
3. \u00a0\u00a0Link Building Anatomy<\/p>\n
One way to produce great link bait is by knowing how they are made and what they are comprised of. Elan from Tech Wyse has shared this great looking infographic describing link bait as a concept. The great thing about this is that he\u2019s used link baiting techniques to make an infographic about link baiting techniques\u2026 Neat eh?<\/p>\n
4. \u00a0\u00a0Examples of Great Link Bait and How they Succeeded<\/p>\n
Web Page FX lists 15 great link bait examples and how they succeeded in getting their content off the ground and flying round the internet.<\/p>\n
5. \u00a0\u00a0Why I used Link Bait and Stopped<\/p>\n
Don\u2019t get me wrong, link baiting may be an attractive and lucrative prospect to gain links and spread your content, but there is potential for misuse. Paul Boag makes some compelling points about why\u00a0link bait isn\u2019t all it\u2019s cracked up to be.<\/p>\n
6. \u00a0\u00a0Link Baiting Techniques<\/p>\n
Great link bait article from Sean Si who runs SEO Hacker. Sean includes some tried and tested techniques when it comes to building links and shows how they can easily be converted into bait.<\/p>\n
7. \u00a0\u00a0Link Baiting Statistics<\/p>\n
The Linkody blog has published a helpful infographic detailing which criteria should be taken into account for a successful link bait strategy.<\/p>\n
8. \u00a0\u00a0I Confess, Every Blog Post I\u2019ve Ever Written is Link-Bait<\/p>\n
Now, that title in itself is link bait. Which makes Marcus Sheridan\u2019s claim that much more believable! A great post from The Sales Lion, singing praises and generally sanctifying the use of link baiting techniques.<\/p>\n
9. \u00a0\u00a0Using Link Bait Successfully<\/p>\n
Dutifully written for the most part in giant H1 text, you\u2019ll have no problem reading Created in Eden\u2019s link baiting post, which describes interesting ways of creating ultra-clickable content for the aspiring link baiter.<\/p>\n
10. \u00a0\u00a0Golden Rules of Link Baiting<\/p>\n
Last of all, Smashing Magazine lends some much needed credibility to link baiting. Due to it\u2019s negative connotations, link baiting often gets a bad wrap. However, link baiting\u00a0has all sorts of applications for genuine, trustworthy SEO and content marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"
These days, the internet is practically bursting at the seams with information and content, especially so when it comes to SEO techniques. So we\u2019ve done a bit of legwork and sorted the wheat from the chaff, finding 40 helpful and informative articles\u00a0about link building and content marketing. Link Building Link building is unquestionably\u00a0one of the […]<\/p>\n","protected":false},"author":1,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\n