The Challenge

FORtheFIT.com are a specialist retailer of clothing for Tall Men and for Short Men. They are based in the USA but they ship worldwide and they have a long list of very happy customers.

When they first came to us they were already doing well, but they wanted to know how they could reach more customers and how they could improve their offering to their existing customers. Essentially, they wanted an agency to add a bit of oomph and help take the business to the next level.

We were hired on a full-service basis, meaning that that everything was within our remit – if it was good for the business, it was fair game! One of the issues we identified was a need for a new website that was fully compatible with FORtheFit’s eCommerce platform.

What We Did

FORtheFIT.com is a purely eCommerce business, so their website is understandably the most important business tool that they have. We focused on how we could make the site easier to navigate for those customers and it was determined that that a completely refreshed and redesigned website was the best solution. Here’s what we did –

Keyword Research:
We started by redesigning the product categories and product names using keyword research to ensure that the wording reflected what customers were searching for.

New Images:
FORtheFIT.com arranged for a photoshoot to give customers a visual stimuli and the new site layout was designed around these improved images.

A New Website:
Finally of course, we designed and built a new website based on the work above. We made sure that the new site was more user friendly and easier to use than the previous one and that the buying process was as simple as possible. This included improving the site navigation, making the category structure straightforward and generally improving the site functionality so that it was scalable and could meet the growing demands from customers.

The Results

FORtheFIT.com have just enjoyed their most successful year to date and are planning on continued growth. We now discussing upping the budget on PPC, how to ensure that the site remains search-engine friendly and considering our social media options to maximize traffic and sales.

 

Here’s a testimonial from Connie Bova, the founder of FORtheFIT.com. We think it sums up the results sublimely.

“I found Think Traffic almost 3 years ago while searching on information and resources on SEO for my firm, ForTheFit.com. Alex (the founder) had several articles ranking at the top of many relevant searches. I read a few and they were great- creative, analytical. Who is this guy?

So I reached out and it was probably one of the wisest things I’ve ever done for my firm. Alex and the Think Traffic team have become an essential part of our FORtheFIT family. They have assisted with making our site more user-friendly, creating content and helping find ways to invite our customers to interact with our site and products.

They are dedicated and devoted. They work quickly, but meticulously. They are abundantly creative, but never forgoing analytics and practicality. And they have the technical skill necessary to bring their ideas to life. It is such a winning combination and I could not be more pleased.”