eCommerce

/eCommerce

eCommerce

Whether you have an existing business and have made the wise move to shift it to a digital platform or you have a sublime idea for an eCommerce business but don’t know how to create a suitable website, we can help.

At Think Traffic, we work with lots of online-only businesses and businesses adapting to eCommerce platforms like yours and we are great at explaining things in a simple, jargon-free way. After all, our main aim is to ensure that you get an eCommerce website that works, for you and for your business. Let us walk you through our process.

1. GETTING TO KNOW YOU

Before we can start building your site, it’s crucial that we understand your goals, your business, and the products/services that you want to display.

2. AGREEING THE SITE DESIGN

This is the stage where we agree the site’s basic layout and architecture and discuss things such as menu structure, pages and categories.

3. BUILDING YOUR WEBSITE

Once we have a clear picture of what you need your eCommerce site to do, we can get down to building it. The time it will take us depends on the size of your product offering.

4. ADDING THE EXTRA STUFF

Once we’ve built your site, we can add the extra features that are going to improve its functionality. This is where we can add a blog, widgets, and social sharing buttons.

5. THE HANDOVER & AFTERCARE

This step is our favourite! We hand over your new site and you can start using it to grow your business. This is also the stage where we can offer a little help in terms of marketing, SEO and maintaining your site.eCommerce training.

Our Process

Like with many decisions, the burden of choice can prove to be overwhelming when it comes to building an eCommerce website. We know that you want a functional, user-friendly and obviously mobile-optimised site and together we can find the best option for your needs.

More importantly, we will also help you find the most cost-effective solution.

The first step is to decide what you really need from your website:

  • What do you want your eCommerce website to do?
  • How many products/services do you need to display?
  • What are your conversion goals?
  • How will you attract visitors?
  • What sort of shopping cart will you need to sell products?

Unlike some agencies, we like to start by thinking about how your eCommerce website will fit into your business (especially if it IS your business) and how you will drive traffic and sales. Spending a little bit of thought on the marketing now will make your business more successful later.

Oh boy, this is the fun bit! It’s also the stage that is the most subjective. We start by agreeing what the basic layout of your eCommerce website is going to be and from there we can add styles and images.

Things to consider here are:

  • What pages will the website have?
  • Which pages will go into the main navigation?
  • What menu structure will you use?
  • Do you need categories for products?

Taking the time to plan how the website will look will allow us to produce a website with a consistent brand image. Consistency is important because if your style isn’t consistent your website will not look professional and customers may have a hard time finding your products.

This is is the stage where all the elements come together nice. Once we know what you need us to build, we can build it. This stage will vary in complexity depending on the eCommerce website that needs to be built. eCommerce websites can take a little longer than simple sites and this especially true if you have a vast catalogue of stock, but if you have a tight deadline, we can usually do our best to work to it.

Our approach to working is flexible, so it is always possible to make small changes along the way as needed, although of course major design elements will be agreed in advance to avoid delaying or over-complicating the build.

Some eCommerce businesses may get by with a few simple pages and an email address, but most sites need a few extra bits to make them more useful and effective. So, the next step is to think about what features your users might need:

  • Do you want a contact form or just an email address?
  • Do you want an integrated blog?
  • How about social media sharing buttons?
  • Perhaps you want to display your latest Tweets in a widget…

Extra features don’t need to cost a lot, but it’s a good idea to plan them in advance so that they are all nicely integrated.

Once your site is finished, we hand over the reins. We know that eCommerce websites can often seem complex or daunting, so we can provide training on how to use and upkeep your new site, or if you prefer we can handle it for you.

We usually build sites in WordPress, which means that once it is complete, it should be reasonably easy for you to continue the maintenance on your own without the need for any coding.

However, if you require help and ongoing maintenance we can provide that too, either on an ongoing basis or just as and when needed. Making semi-frequent updates is a great way to keep your site fresh and relevant and it’s also good for your SEO too!

Want To Learn More?

If this is your first adventure in the world of websites you probably have lots more questions, so please check out our FAQ page to find lots of answers.

Of course, the best course of action that you could take from here is to get in touch with us. We are a friendly bunch and we love to talk about websites. Who knows: If you get in touch now, your website could be under way this week!

Let’s Talk