Digital Marketing

/Digital Marketing

Digital Marketing

At Think Traffic, we’re obsessed with consumer behaviour and finding out what makes people tick (and click) online and how it can impact a business like yours.

Our digital marketing services have the primary goals of increasing the exposure of your business and driving more traffic to your website. How we achieve these goals depends on the needs of your business.

We offer an all-in-one monthly package that means we will use whichever tactic we deem fit for growing your business each month. The strategy we devise for your business could use several disciplines, including:

SEO

PPC

Link Building

Social Media

Email

Organic search is our bread and butter. Ultimately, we want your website to attract traffic and links naturally, but a little SEO nudge never hurts. Aside from using the right keywords and building backlinks, we ensure that we create the perfect strategy to build traffic, increase your web visibility and grow your revenue.

From SERP snippet optimization, content quality and website load speed through to earning backlinks through strategic outreach, we can use the right techniques to suit your business needs. The process generally involves:

  • Comprehending your business
  • Competitiveness analysis
  • Analysing your traffic
  • Creating the SEO strategy
  • Researching your niche

In theory, all you need to do is build a great site with awesome content and the links will come (a bit like Field of Dreams).

Unfortunately, we know that this doesn’t always happen. Building quality content is a great start, but in reality, most sites need at least a little boost to get started.

Therefore, we also focus on building links to earn links.

What this means is that we focus on building relationships with the right people, getting your content seen by influencers in your niche and building your brand online. By focusing on these types of activities we help your business to start generating its own links.

For this reason, when we build a link, it’s not just about the link, but also about the main fringe benefits that IT can bring.

Paid advertising, specifically Pay-per-click (PPC), is a wonderful, highly-targeted way to increase the exposure of your business online.

At Think Traffic, we’re experts at providing PPC services and we don’t just mean AdWords! As every business is different, we use any networks that we think will have a powerful impact on your site’s traffic, from paid search to paid social.

Although we strongly believe in the powers of search engine optimisation, the value of paid search can’t be overlooked. Therefore, we’ve developed our expertise in creating PPC campaigns that get results. In fact, when managed properly, paid search can be one of the most effective and cost-efficient forms of digital marketing.

We believe that PPC can be particularly effective for brand new websites and start-ups. This is because you can receive almost instantaneous traffic, whereas SEO is an ongoing process that generates lasting authority over a longer period of time.

It’s commonly accepted in marketing circles that you need to be where your customers are and these days, that’s on social networking sites. Social media is great for engaging with customers directly and building a community around your brand. For that reason, Social Media can often be the linchpin in any digital marketing campaign.

However, it can often be time-consuming, which is why some of our clients entrust us with managing their social media campaigns, as we have the expertise to post engaging, timely and fresh content for their customers.

Our social media management includes daily updates on targeted platforms and other ad hoc activities such as running competitions.

 

Let’s get to it

Contact us now for a chat about your complete digital marketing requirements and a free consultation. We can’t wait to discuss how we can work together to grow your website and your business.

Let’s Talk

 

If you still have questions, check out our extensive FAQ page where hopefully we cover all of the things that you might still want to know about.