For the past few years, content marketing has been heralded as the golden child of the digital marketing world. Executed correctly, content marketing has the potential to bring targeted traffic to your site and can be a powerful way to build relationships and trust between you and prospective customers. If you get it wrong though, your efforts can fall flat.
It may sound counter-intuitive, but successful content marketing strategies rely on much more than just creating good content. This is something that many content marketers forget and is the reason why there is such huge potential for those who put in the work.
At Think Traffic we understand what it takes to create a successful content marketing campaign, and with our help you can build your traffic and customer base while earning links and improving your SEO. Our services include:
Our Strategic Approach To Content
So, what’s our approach? Well, every campaign is different, but here is an outline of what goes in to a content marketing campaign:
The first step is to understand your business and your customers and what they are looking for. This includes understanding the unique needs of your customers and of course using long-tail keyword research to discover what your customers are searching for.
Next, we use that research to generate ideas for content. Content should solve a need, and if it has an established search engine demand then all the better. Most importantly, it should be written for your customers and help them without coming across as a sales pitch or an advert.
Once we have found the right topics to create content about, we need to create that content. Just writing a nice blog post isn’t enough… We start by exploring existing content about that topic, we try to discover what has worked before and what is missing.
By understanding what is already out there we can ensure that the content we create truly deserves the attention of your audience by being better than anything already out there.
Of course, there are two words in the phrase “content marketing” and it is so often the marketing that is forgotten. Without marketing your content, you rely on people happening across it and sharing it. This can happen, but in order to really get your content working for you we will also ensure that it is marketing to the right people.
This includes reaching out to bloggers and customers alike, building relationships and earning shares. The goal is simple, to get your content in front of the right people so that it has its best chance to shine.
Of course no campaign is perfect first time, so the final piece of the puzzle is to learn from past performance and analyse what works and what doesn’t. But learning as we go along we can generate new ideas, create better content, and consistently drive more and more traffic to your website.
Want To Learn More?
Of course this is a very quick and simplified overview of our approach, so if you would like to learn more, why not get in touch with us now for a free consultation? We’re always happy to talk and we will do our best to help any way we can.
Social Media Marketing
There was a time when all that mattered was your website, but these days, anyone who’s anyone has a Facebook account, and for many businesses being active on Twitter is virtually mandatory. Then there are more niche platforms such as Snapchat, Reddit and Tumblr.
So if you’re running a small business, how are you meant to utilise all of these tools to the benefit of your business? It can be tricky knowing where to start. Luckily, we’re social media pros at Think Traffic and we’re here to help. We have expertise in:
How We Can Help
At Think Traffic we understand how to manage a successful social media campaign in a way that actually drives traffic and customers to your business. From start to finish we work with you to understand your customers and hone your social offering to suit.
We start by getting to know your business, what you have to offer and what makes you unique. Secondly, we get to know your customers and which social platforms they use.
By doing this ground work we can choose the most appropriate social platforms and tailor a strategy that works for your business. It’s all about making a social offering that your customers respond to positively.
Finally, we analyse the results and learn what is working and what isn’t so that we can gradually improve our strategy and come up with new and better ideas.
Do I Need To Use Social Media?
This is a question we are asked a lot and the answer is “it depends”.
Social media marketing can be very effective, but it can also be tough. If you don’t know what you are doing, it can be a waste of time. Fortunately, we are here to help ensure that your campaign has the best chance of being successful.
Additionally, social media is suited better to some businesses than others. So if you’re unsure whether social media marketing is for you, get in touch now and let’s see what we can do for you!